Maternity Practices for Breastfeeding Success




The NYS Department of Health launched an initiative, Great Beginnings NY, The Future Starts with Breastfeeding. Great Beginnings NY aims to increase the number of NYS maternity hospitals meeting a more liimited number of steps that increast support for breastfeeding woen, including reducing formula supplementation of breastfed infants and marketing and promotion of infant formula.  Visit their page for more information.


New York State has implemented an initiative requiring all hospitals to have a breastfeeding policy.  At this link, under Resources for Hospitals and Health Care Providers, are located the New York State Model Hospital Breastfeedign Policy, its implementation Guide, and training.


Learn more about the hospitals in your area at  Click on the county and find your hospital.  You will find maternity information under services.  You will find the percentage of such procedures/services as vaginal births and C-sections. And breastfeeding rates.


Do you have a complaint about your care? 

To file a complaint about a hospital, call 1-800-804-5447 or fill out a form found here







NYS Medicaid Provides Reimbursement for Lactation Services and Breast Pumps


NYS Medicaid will provide reimbursement for IBCLC services.  Qualified practioners of Medicaid reimburseable lactation counseling services are the following NYS licensed health professionals who are International Board Certified Lactation Consultants (IBCLC):  physician, nurse practitioner, midwife, physician assistant, and registered nurse.


Medicaid requires that breast pumps meet minimum specifications to be reimbursable through the NYS Medicaid program.



The Centers for Disease Control and Prevention (CDC)


The CDC conducts a national survey of Maternity Practices in Infant Nutrition and Care (mPINC).  The survey measures infant feeding related policies and practices showing facilities their strengths and areas that need improvement.  The survey results can be found on this link:


The Breastfeeding Report Card is an annual report providing perspectives on state and national trends in breastfeeding.  The report is broken down into Outcome Indicators and Process Indicators.  The report card can be found on this link:


The Pediatric Nutrition Surveillance System (PedNSS)

Reports on data, including breastfeeding, for low income children from birth to age 5.  This is used to evaluate the WIC Program.  More information can be found on this link:




Baby Friendly Hospital Initiative, USA


Breastfeeding friendly hospitals have the Baby Friendly designation. They comply with the Ten Steps to Successful Breastfeeding as outlined by UNICEF/WHO.  To learn more about Baby Friendly Hospital Initiative and the Ten Steps, visit their website at:


There are four designated Baby Friendly Hospitals in NYS.


Rochester General Hospital,

St. Joseph's Hospital,

Harlem Hospital,

NYU Langone Medical Center,




New York City's Breastfeeding Initiative in its Hospitals


The New York City's Health and Hospitals Corportation has banned the discharge bags since 2007 and private hospitals are making similar committments.  Their most recent effort is "Latch on NYC".  This campaign will support mothers and limit the promotion of formula.  Ads will appear in subways and posters in hospitals. 


Learn more at


The New York State WIC Program


As part of WIC's breastfeeding promotion and support program, WIC staff are parntering with their Health Care Providers to support breastfeeding.  They've developed a Partnering with WIC for Breastfeeding Success toolkit.  See more on this link:



The NYS WIC Program conducted an ad campaign, Breastfeeding...For My Baby. For Me.  Ads were featured on TV, bus shelters and interiors, and on the internet.